At the Show

May 7, 2007

Ford Keeps NYC Moving

Filed under: New York 07 — Tim @ 4:43 pm

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Despite its reputation for being a pedestrian’s city where natives joke that they ‘don’t own a drivers’ license,’ New York is indeed a car town. What makes New York different than other American cities is that its vehicles are primarily working vehicles: cabs, police, delivery, and emergency vehicles. And one has only to peer at the sea of yellow cabs on any given avenue to understand that Ford keeps New York City moving.

What is New York’s working vehicle of choice? The legendary Ford Crown Victoria - or “Crown Vic” as it is known. It comprises 90% of NYC taxi fleets, is recognized world-round as a New York icon, and is enjoyed by drivers and passengers alike for its interior space, pick-up, and forgiving brakes—no small matter in stop-and-go Manhattan traffic. With over 470,000 taxi trips and 660,000 passengers transported daily, the Crown Vic might be the most performance-tested vehicle in history.

In 2005, the Ford Escape Hybrid joined the New York taxi armada, ushering in a much-lauded green trend that aims to help reduce pollution in this dense metropolis. With more environmental leadership from Ford brands on the horizon, a downtown Manhattan experience may soon be quieter, cleaner, and more cost-effective in the near future.

What do you think of Ford and New York? Have ideas you think we should hear? Post your thoughts here.

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