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2008 Ford Focus: Ford’s Commitment to Small Cars
Posted January 4, 2007 at 3:58 pm Make a Comment

Redesigned from the inside out, the 2008 Ford Focus brings a modern interior and bold new look. Joining the new Focus 4-door sedan is a sporty 2-door coupe.

The small car market is expected to grow 5 percent annually through 2008, accounting for one-third of all new-car sales. The evolution of the automotive marketplace, the influx of younger buyers and the instability of gas prices have led to the rebirth of the small car market. The new Focus is the first in a line of products that will demonstrate Ford’s renewed commitment to the market.

“The small car segment is not only growing, but it is changing,” says Cisco Codina, Ford group vice president. “Focus is coming to market with more content, more standard features and strong fuel economy, while remaining competitively priced. With its bold stance and improved driving characteristics, the new Focus will be a solid competitor in this segment.”

The 2008 Focus will stand strong in the face of today’s unstable gas prices. The C-sized Focus is expected to deliver B-car segment real-world fuel economy performance similar to the current model Focus, which delivers 37 mpg as rated by the EPA.



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286 COMMENTS ABOUT 2008 Ford Focus: Ford’s Commitment to Small Cars      Make a Comment
Lucas Schmersey says (September 30, 2008 at 2:18 am):
i em a Die Hard ford focus fan. i no everything to no about the ford focus. and im doing to because i notice there is a lot of Comments asking ware the focus ZX3 Hatchback and the focus Wagon we will have are ZX3 and are Wagon focus back in 2010 or 2011 there going to make the focus a Glober Platform focus we will have the same focus ware ever the focus is sold in the world so in 2010 or 2011 we will have a ERO FOCUS FINELY and as fare as the 2008 ford focus desgine the going to rename it there bringing back the Ford Escort so every one wondering WE WILL HAVE ARE FOCUS ZX3 AND THE WAGON MODEL BACK i even herd we mite even get the focus RS so WOOOHOO if you want go to google and read all about it so all you focus LOVERS DONT TURN YOU BACK ON FORD OR THE FOCUS the 2008 ford focus is a great car i driven them its a very good car id love to own one but with my mother dieing of Cancer i cant aford one so just remember some of you mite not like the looks of the 08 focus but under the skin its a focus and thats all that counts and i just herd that this summer ford is comeing out with a sporter focus its very nice go to google and check it out and if you a true focus fan and you need to get a other car GIVE THE 08 FOCUS A CHANCE its a great car and its a lot better then a stupid Toyota or honda and if you want to do your part in helping GLOBER WARMING the 08 focus is a ZERO EMISSIONS CAR so give ford a break they must of had a reason to stop makeing the ZX3 and the Wagon focus 4 a few years and its comeing back and intill then show your saport for the 08 focus AND JUST REMEMBER WEAN YOU TALK BAD ABOUT THE 08 FOCUS YOUR DISING YOUR FOCUS AND FETURE FOCUS'S TO COME to to all of my focus lovers out there keep the passion of the focus going and love your focus. and to all of the focus owners out there saying they hate the 08 focus go test drive one or rent it for a few days its fun to drive the 08 focus is still on the C130 platform and insted of gripeing about the 08 focus how you hate it or dont like something about it why not take the time to send a letter to ford and help them out you never no they just mite change that part of the 08 focus you dont like
Libby says (September 29, 2008 at 6:42 pm):
I love the 2008 Ford Focus!!!! I am 16 and the Focus is going to be my first car!! I am a loyal Ford fan and I will be my whole life. After growing up with continuously reliable Fords, a '96 Windstar, '05 Escape,
JOE CRAWFORD says (September 4, 2008 at 5:17 pm):
WE JUST PURCHASED A 2008 FORD FOCUS SES. LOVE THE CAR. ONE THING BOTHERS ME, WHERES IS THE SPARE TIRE?????
paul shaeffer says (September 3, 2008 at 4:50 pm):
why did you stop the focus wagon / best car i ever owned/ just went to purchase one for cash and could not believe it / best prices best mpg. / you made a big mistake mr. ford
Jim Spellman says (September 2, 2008 at 9:16 pm):
Plain and simple: If Ford is "committed" to the small car segment, BRING BACK THE FOCUS WAGON! If they can build the Ford Mondeo Titanium (a Focus wagon) overseas in the United Kingdom, they can build the U.S. version here.
Jay Williams says (August 20, 2008 at 11:05 am):
I've visited many Ford Focus oriented sites, some sponsored by Ford (like this) some not. The overwhelming cry I keep hearing over and over is a request to bring back the Focus Wagon, and I can't agree more. I have a 2002 Focus SE wagon with 140,000 trouble-free miles on it. I have extremely satisfied with it, and being a former Japanese automobile owner for 20 years, had some trepidation about going back to Ford, but I am delighted with it's handling, functionality and reliability. It was the only vehicle available that I could find that offered good cargo space and gas mileage and a reasonable price. All others were about double the price (Subaru, Saab, Volvo, VW etc.) or too small (Mazda 3, Totota Matrix etc.). I have heard that this model was discontinued because it only represented 8% of total Focus sales. That was back on 2005/2006 when these figures were tabulated.... there's been a very large climate change since then!!!! More and more people are waking up to the fact that the gas situation is only going to get worse and are moving from SUV's and Minivan's to something more efficient... Toyota Prius sales are through the roof, can't keep 'em in stock and SUV sales are dogging. The Focus Wagon would be extremely well positioned to take advantage of this if it was still available. Ford should rethink this decision; the need to react and take advantage of this situation while they can. It won't take long for more efficient wagon's to come back into popularity again and someone's going to make a bundle. I'm going to be replacing my wagon in another year or so, and was hoping it was going to be with another Focus wagon, but it looks like I'll have to go somewhere other than Ford, which is a real shame.
Dave says (August 17, 2008 at 9:19 pm):
what happened to the Hatchback? I love my ZX3, most usefull car I have ever owned. I can haul more cargo in my Focus than my friends can in their full size cars.
marianne roskosh says (August 7, 2008 at 1:00 pm):
Is there a ford focus station wagon? Or any other american made station wagons?
iSAAC says (August 2, 2008 at 7:50 pm):
While I have driven the Focus, I have also had the pleasure of driving another wonderful Ford vehicle that I believe will make a difference in our changing economy - The Ford Ka! I've relatives in Mexico, and we tooled in a Ka all around Monterrey, which is very challenging for any car. I loved it! I come from a Ford-lovin' family, and with the exception of a (very) used Pontiac Grand Am, everything we've owned has been a Ford. My Ford Ranger is nearing the 200,000 mark, and I've only had to replace the fluids, filters, tires, and an alternator. I'd love to add a Ford Ka to the family, especially since Mom's retired and doesn't need to drive around in her F-150 SC. B'sides, the Ka is "cuter" than the Focus.
Steve Lemberg says (July 31, 2008 at 10:15 am):
I have owned Ford products for my primary vehicles all of my life, with only a few exceptions. I own a 2005 Focus SES which handles very well, but I wanted a manual transmission and a little more power. I also needed another car since my daughter was starting college and I was planning on giving her the SES. I was all set to buy a 2008 Focus ST, but found out it is no longer made. I test drove a 2008 Focus SES and was VERY disappointed by the poor handling compared to my 2005 SES. I looked seriously at other makes, but with the end of the model year and high demand for better mpg, they were hard to find. I finally found a very low mileage 2005 Focus ST and bought it. Other than the black color, I am very satisfied with this car. It is what I wanted to buy as a new 2008 that Ford no longer makes. I considered a Fusion with a 2.3 manual transmission and the handling package (appearance package), but was disappointed by the performance. Ford also makes it very difficult to get a manual transmission in a Fusion or Mustang, even though they are available. The local dealers said I would have to order it to be able to get a manual transmission with the other options I wanted. So much for incentives for taking delivery from dealer inventory. I have been looking at the Ford vehicles for a while and concerned that the performance effort is going only to the Mustang. Unless Ford wakes up and starts building fun to drive cars for the US market that still get good gas mileage (like the Focus ST), they will continue to lose market share in this area. They build them for other parts of the world, but say the US market does not want them and the US market does not want manual transmissions. I have always preferred manual transmissions since before I purchased my first new vehicle in 1974 (Comet GT), and continue to prefer them. I will likely buy something other than Ford for my next vehicle since I do not see them moving in this direction. So much for being a loyal Ford owner....... By the way, I have tried to voice this opinion before, but Ford seems to continue to ignore it. If others agree, let them know and maybe, just maybe, they will start listening. However, they have a history of going in other directions. I guess our opinions just do not matter.
Greg says (July 30, 2008 at 1:45 pm):
I have 6 thousand miles on my 08 coupe. Let me tell you it does everything I need. I traded off an Expedition with 200 thousand miles on it. I was afraid I would not be able to adjust to the small car. I am completely happy. I get 41 mpg on the highway and I am an aggressive driver. It is much better than the Corrolla I test drove. It is more comfortable and the interior is laid out better.

Buy this car!!!!!!!!
George Plhak says (July 30, 2008 at 2:59 am):
Why is there no longer a wagon model?
Bob Clarke says (July 28, 2008 at 1:41 pm):
Scrap the EDGE and the FLEX keep the FOCUS WAGON, how many times do the suits at Ford need to hear this, DUH ?!!!!!
California SVTF says (July 26, 2008 at 11:55 am):
This redesign made the Focus look like all the other 4 door sedans. No longer unique or edgy - but boring. I am the happy owner of a 2004 SVT Focus, Euro edition, 3dr hatchback. It is a great car with excellent handling and a good looks. Unfortunately Ford did not know what a good thing they had and did not know how to properly market it (due to the new Mustang and disestablishment of SVTOA?). I'm glad Ford will be using the European-designed focus for the next US version. But the BIG question is, will the US finally get the Focus RS? Hopefully the new SVTOA can make this happen (even if rebadged as a SVT). If so, sign me up for one. To hell with the price of gas, I'll take the European performance and handling. Southern CA has enough twisty roads to offset the pain of freeway driving. Ford should also make a Fiesta RS for the US domestic market.
Matt says (July 25, 2008 at 2:35 pm):
Where is the Ford competitor to the Honda Fit / Chevy Aveo category? Ford has no vehicle to compete in the 5 door mini mini van segment. How dumb.

Instead of sepnding the last few years developing a car to compete in this very popular and highly functional segment, Ford is poised to bring us....the Flex - another 20 something MPG fuel gulper. Not so bright Ford. No wonder you are going out of business.
Bob Jesionowski says (July 24, 2008 at 11:53 am):
Retrain your thinking toward the 4 cyl. w/E85 capability
Joe O'Connor says (July 22, 2008 at 11:18 am):
I purchased a 2004 Focus ZTW wagon new. It now has 60,000 miles on it, and I've been very pleased.

I'm a baby boomer, kids all grown and gone, so I don't need a lot of passenger space. However, I do haul a lot of bulky (but not heavy) stuff, so the wagon -- with back seats pretty much permanently folded down -- is like a very high MPG SUV. I love it, and have recommended it to anyone who'll listen.

Unfortunately, when the time comes to replace it, I guess I won't be buying a Ford. You see, I need a compact wagon, and if you're not making one, I guess I'll have to look at a Japanese or Koean make.

Too bad. But I guess that's the kind of thinking that had brought the U.S. auto industry to where it is.
Brian says (July 20, 2008 at 9:46 pm):
I have an 05 ST. Its a fun little car. It runs great, its practical and I could afford 3 of them. I am glad I got it. But, I would trade it for an ST like what you sell in Europe tomorrow. I'm not interested in the rocket-boy fins and such, just a solid car that is fun to drive. Thanks
Kat Nordby says (July 18, 2008 at 9:19 am):
Ford does not stand behind its gas mileage. We have a 2008 Ford Focus and it only gets 28 MPG.

When I spoke to Ford, (many times), they would not do anything about it.

They don't stand strong!
George Mayfield says (July 9, 2008 at 10:40 am):
I currently own a 2001 Ford Focus Wagon and am looking to replace it in the near future. I am so disappointed that you no longer offer a Focus Wagon. People want a small multi use vehicle that is comfortable and gets good fuel economy. That is exactly what th Focus Wagon is(was). Many baby boomers (like me) will be looking for and purchasing small wagons to meet our multi use needs. Ford needs to wake up and make vehicles people want and need!
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