“There used to be a time when you’d be connected to technology all day, then you’d step into your car and be disconnected. The reality is that your life goes on even while you drive,” said Mazda’s General Manager, Design Division, Laurens van den Acker as he held court in front of the flaming red Mazda Ryuga Concept car. Sharply dressed in bespoke suit and sporting Pumas, he looked like Mazda’s target consumer: young, sporty, and tech-savvy.
Mazda’s Nagare and Ryuga Concept cars—and a third to be unveiled in Geneva, March 2007—are Mazda’s response to the movement toward technological connectivity coupled with more environmentally friendly materials and textures. Van den Acker sees this as “a natural progression. It’s where the auto industry has to be in order to stay relevant.”
“This is an issue for not only for Mazda but for the auto industry” van den Acker continued, “We’re looking for ways to give you connectivity with a safe driving experience.”
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of the front, ie..reconfigure it by loosing the Saturn Acura like
smiling grille. Check out your Jags and Aston Martins for good examples.
Keep it up-- designs such as this, as well as the Astin
Martin (I would kill for a RAPIDE) and Jaguar are what
need to be rushed up at Ford Central. Come on, guys,
hurry.