2008 Ford Focus: New Technology, Sporty Designed for Younger Buyers
Posted January 8, 2007 at 6:04 pm Make a Comment

Image
The Ford Focus.

The 2008 Ford Focus has been completely redesigned, and a younger market is on Ford’s mind. The 2008 Ford Focus will be available in a new coupe body style or a 4-door sedan. The Focus is substantially upgraded and features Ford Sync™—Ford’s exclusive, fully integrated, voice-activated in-car communications and entertainment system for mobile phones and digital media players.

2008 focus has a new interior featuring a metallic finish on the instrument panel and console, contrasting stitching on the leather seats, Ice Blue lighting for the controls, plus available selectable ambient 7 color lighting of the footwells and cupholders.

The 2008 Focus is the first in a line of products that will demonstrate Ford’s stated commitment to small cars. Small car sales are up 12% in the US in the past two years, making up one third of new car sales. By the end of the decade, Ford has stated that they’ll release several new small cars, and the new Focus is the first.



Related Links:
Rate This:
124 Votes | Average: 3.48 out of 5124 Votes | Average: 3.48 out of 5124 Votes | Average: 3.48 out of 5124 Votes | Average: 3.48 out of 5124 Votes | Average: 3.48 out of 5
Loading ... Loading ...
These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • del.icio.us
  • SphereIt
  • StumbleUpon
  • Technorati
» permalink   » trackback Read More Articles About:
213 COMMENTS ABOUT 2008 Ford Focus: New Technology, Sporty Designed for Younger Buyers      Make a Comment
Jeff M says (November 24, 2008 at 8:00 pm):
I just don't understand it. How in the world can Ford produce such drivel in the US, but such world-class cars outside of the US? The Focus is the perfect example. The Euro Focus is an outstanding vehicle. The US Focus is craptacularly attrocious. How many people does it take to make such terrible decisions?

Bring the Euro Focus to the US and you'll change the US car market, for the better. Hell, bring ALL of your Euro models to the US.

You say market studies don't support selling those cars here? I guess that's why you've continued to lose market share for the last few decades (not years, decades), because you've been producing what people want? Hmm...something tells me you're a bit off on your research.

The Focus, the Fiesta, the Mondeo, bring them all over here. And don't fark them up with what you think is American tastes. American tastes are not poor handling, poor riding, USSR era vehicles, as you've been producing for far too long now.

You need to fire the US design team, or their manager, or whomever approved the current Ford line-up of cars and bring over your brilliant "foreign" offerings.

I am in the market for a new car. Give me a legitimate reason to give you my money.
GravY says (September 6, 2008 at 10:17 pm):
Wagon was discontinued because it didnt sell. I work at Wayne ISA and we were only making 12 or so Wagons an hour. Extra tooling and man power to produce this low amount was not practical.
George Plhak says (July 30, 2008 at 2:56 am):
Why is there no longer a wagon model?
wacnstac says (July 25, 2008 at 10:15 pm):
I too was very disappointed to find that the Wagon had been discontinued. My 2003 has 105,000 miles on it and is still on the road. I needed something more reliable as my wagon was getting a little long in the tooth and was set to buy another just like it but could not. Ended up buying a Subaru Forester. It cost more but was the only suitable replacement. Shame on you Ford for loosing an American sale.
Susan Buescher says (July 24, 2008 at 3:58 pm):
With huge losses just posted, I am hoping that Ford will reconsider manufacturing the Ford Focus Wagon. I owned two Escort wagons and now have a 2003 Focus Wagon. I was extremely disappointed to learn that this model has been discontinued. I would buy another Focus wagon in a heartbeat. Unless something changes, I will no longer be a Ford customer in the future.
John D. says (July 24, 2008 at 12:38 pm):
I intended to buy a new Focus Wagon, How stupid of you to discontinue this wonderful vehicle! No wonder you are losing money! Must have a bunch of idiots running the company!
CH says (July 12, 2008 at 12:37 am):
I just bought an '08 Focus and love it! The blue tooth and voice sync make it so easy for people like me who have to drive a great deal for their job and take calls while on the road. I got features in this car for a mere 16k that would have been 5 or 6k more in an import. Well done, Ford!
JT says (July 6, 2008 at 4:26 pm):
I waited for my ZX5 to come on the market. Four doors plus a hatch makes it the perfect vehicle for me to lug my often cumbersome load of work and play stuff around in. The '08 Focus' deck is way too narrow for me to even fit my small amp in. The two-door is a complete impossibility for me, unlike the 2000-2007 ZX3. After killing practicallity, Ford continues ruining a good car by giving it the look of an out-dated Saturn Ion, adding those revolting do-nothing chrome "louvers" on the front fenders and then assumes an economy car buyer will overlook the exterior for fancy (and quickly outdated) Sync technology inside.

Here's a tip for the top brass at FoMoCo. Stop telling me what I want and listen to what I want. My first car was an '89 Mustang LX. Simple, fun, surprisingly practical, reliable and tough. My next vehicle was a '95 F150. Good lugger and reliable too. As I mentioned my current car is a ZX5 Focus which has been the best of the bunch. Good on gas, fun to drive, roomy and accessible, reliable and, yes, tough. I drive through some real nasty stuff quite often so I should know. I AM a loyal customer, but when the company that NEEDS people like me more than ever decides to inexplicably cut good products out of their line-ups in exchange for trendy, gaudy, overly-complex garbage, it's like a kick in the teeth.

I will be doing my best to maintain my car with the hope that it'll last as long as possible. Should it need to be replaced, I hope it comes at a time when Ford's attitude has changed and its North American customers have dealership access to European versions of the Focus in all it's trim and body options, including but not limited to the ZX3, ZX5, and the ZTW wagons. How Ford let these cars go when all of it's competitors have them in the showrooms right now is beyond me.
michael says (June 24, 2008 at 10:20 pm):
Its a shame ford discontinued the focus 5 door with the sport package just as buyers are now moving to small cars.our escort wagon is so relible i put a fresh motor in it 7 months ago.good desision, with the current gas situation its a perfect car.it holds alot of junk.the original auto transaxle and drive axles per.form flawlessly.[197,500 miles]. ive decided to keep the car long term seeing they dont build them anymore.no electrical problems even though the car has a lot of electrical options. a well built car,that bodes well for future mazda platform dirivatives
Tom Breit says (June 20, 2008 at 12:59 pm):
Add me to the list of people frustrated that Ford discontinued the Focus Wagon. In the Seattle area, Escort wagons were everywhere, and are still extremely common. Mine is getting long in the tooth, and I've been intending to replace it with a Focus. Guess I'll buy a used one, and Ford can continue to blame other people for their continuing to lose money.
I don't care that much about styling, I want a practical, efficient vehicle that I can haul camping gear, or kids, or just commute in, and there was absolute nothing on the market that came close to the Escort wagon. It was kind of like the VW Rabbit in that regard.
I've thought for quite a while that car companies are more interested in pursuing an imaginary market with vehicles that mirror each other as closely as possible, so you can't tell a Ford from a Honda from a Chevy, than in actually providing vehicles that people WANT. It's as though the R
FordFan says (June 19, 2008 at 12:15 am):
Okay, put Ford down, but ya know what? I enjoy the NEW FOCUS. It's cheap on gas and it's stylish. FORD, keep up the good work.
boleslaw zgorzelski says (November 7, 2008 at 6:49 am):
please sombody out there if you are still awake to reality= what is economy? let me tell you its NOT 30-40
mpg US GALLONS- ok a ford focus should reach 50 mpg
as in the u.k. but in lovely sunny america the ford motor car company dont want you to have this luxury!
And guess what a diesel powered ford focus will give even more miles to the gallon- hey now were getting a bit serious here, and if you look on utube on on the internet you will find the hho cars that have had a small modification- allowing a small amount of hydrogen gas to mix with combustion, allowing big fuel increases-30%
upwards try some powerfull magnets on the inbound fuel line they will help you as well.
SO what is being said here is that FORD will not or does not want to hear about these things in America, maybe because it will upset the oil companies in this great nation . Well then only people can demonstrate against this-ask for more economical cars- buy other makes that do give more miles to the gallon. OR be brave and buy a magnet or fit a hho kit on your vehicle-one company that commercially sells kits is MAGDRIVE
keep saying your prayers for a better america!!!!!!!
Malaysia says (June 14, 2008 at 5:25 pm):
I agree with you guys, Asia brought in the europeon models assemble in Spain and the 2005 looks much bolder than the US 2008. The 2008 UK models should be in US as well.
robert says (June 11, 2008 at 12:35 pm):
I just bought a 2008 ford focus and love it. I am getting 42 mpg on the highway. Since I was forced to park my Dodge 2500 ram that was cost 280 a week to drive.
for 13689.00 including tax it is a nice throw away car no complaints
Lyn says (July 3, 2008 at 6:59 pm):
Where di you find the Focus for $13,689?
Randy says (June 5, 2008 at 2:18 pm):
I test drove an 08 Focus the other day, and could'nt wait to get it back to the dealer, That car felt like a time machine back to the 80's, when most cars back then where crap, just throw away car's, Come on Ford can't you guy's give the American public what we whant, We whant style, quality, A more european and world desing, not the same old junk, ( You Can Do Beter) no wonder were loosing to the rest of the world.
mr. chips says (May 25, 2008 at 6:30 am):
I was planning on buying a NEW Focus wagon to replace our '96 Aerostar, but I guess that idea's shot to heck. I agree with everyone else that's complaining about this. I guess I'll have to look at another brand now. Thanks a lot Ford.
handywoman says (May 18, 2008 at 11:32 am):
We rented a Ford Focus hatchback in Ireland last year and absolutely loved it! I wanted to buy one this year but found this model is not available in the U.S. I'm sorry to say that I won't be able to support the US car industry and will be buying a Honda instead.
focus wagon owner says (May 14, 2008 at 8:43 pm):
No more Focus wagon? What dimwitted bonehead knucklehead decided this? Fire him. Thanks alot Ford. You just proved you are a dinosaur and deserve to die.
Ford driver says (May 12, 2008 at 1:15 pm):
Just look at Honda. Ford is trying to copy the honda civic. They see how well honda took off with the civic hatchback, then the focus hatchback came out years later. The civic went to coupe and sedan a couple years ago, now ford is copying it again. However, Ford has worse quality and do not care about upgrades such as Honda. However with Honda you have way more options, even limited slip differential on the Si, even though ford has the parts they do not sell them preinstalled in their vehicles. I have a Focus and wish I had bought the Honda civic, so many more options and better build quality. and to top it off Ford puts the cheap plastic chorme parts on their vehicles. Since they pretty much use the same parts, I would go with the Mazda 3, disc brakes all around, better quality interior, and better build quality, better hubs 5 bolt vs. 4. About the same price also. The ford focus became popular as it was a easy tuner car, however Ford messed that up late in 2005, now again it changes in 2008. it will change again in 2-3 years. Too many changes, not any good ones. Often the aftermarket has better quality parts such as wheels, shocks, struts, etc. But with the frequent changes the aftermarket does not see much profit, so they are decreasing parts production. Ford is trying to force the customer to get only parts and service from them. That is why the Maggunson Moss warranty Act was established. Manufactures like toyota and nissan, have performnace parts that if a authorized dealer installs them they do not void the warranty, and the includes superchargers and turbos. Ford does not even offer parts warranty on their performance parts, and even say some are not lega for street use. Shocks with pefromance handling, not street legal, get real. does not do anything to make it illegal. They just do not have confidence in their products sometimes.
Showing 20 Comments of 213 Total    » Next    » See all 213 Comments
Make a Comment
This site is designed to encourage open discussion about the vehicles that Ford Motor Company showcases at Auto Shows around the world. Comments not related to this site and its subject matter, or those messages containing language deemed offensive or inflammatory will be edited or removed. Thanks in advance for joining the conversation.
(will not be published)
Your Personal Website
When you are ready to add your comment, click "Post Your Comment" once. Since all comments are moderated, yours will not immediately appear here. Check back soon to read it since we're constantly updating the site.
close
close
REPLY TO A COMMENT
You are replying to the following comment:
POST A NEW COMMENT
*Please review the fields below:
0/500 words

This site is designed to encourage open discussion about the vehicles that Ford Motor Company showcases at Auto Shows around the world. This site is moderated, and comments not related to the subject matter or containing language deemed offensive or inflammatory will be edited  or removed. Thanks for joining the conversation.

close
THANKS FOR THE COMMENT
We've posted your comment -- thanks for being a part of the conversation. Please allow up to 24 hours for your comment to appear on the site. And be sure to check out other tools on the page that will help you read more about this subject. We want to know what you think
close
THANKS FOR SHARING A POST
We've sent an email to your friend with a link to this post. Be sure to check out other tools on the page that will help you read more about this subject.
close
EMAIL THIS POST TO A FRIEND
*Please review the fields below:
(optional)