
Tristan Eaton has found another prominent medium to express his creativity – the ‘Cool Lid’ of the new Ford Flex on display at the New York International Auto Show.
Flex, the new Ford utility, is Eaton’s latest inspiration. The 29-year-old urban artist, known for his street art and as founder of the creative agency and toy brand ThunderDog Studios, is using large sheet-metal stampings of the unique Flex white suede-colored roof as his canvas. Created right in front of showgoers on the Ford stand, the large pieces of ‘urban roof art’ will go on display in Ford’s Flex Studio Gallery. Eaton follows in the footsteps of renowned customizers, Chip Foose and Funkmaster Flex, who have already worked their magic to explore the customizing possibilities for the new vehicle.
“Tristan Eaton’s art is as fresh and provocative as the new Flex,” said Usha Raghavachari, Ford Crossover Utility Vehicle marketing communications manager. Ford’s new Flex starts arriving in dealerships this summer and offer eight two-tone roof options featuring two contrasting light roof colors – White Suede and Brilliant Silver.
Eaton began pursuing street art as a teenager, painting everything from urban billboards to dumpsters.
He designed his first toy for Fisher Price at age 18 and has since become a driving force in the world of designer toys. Eaton founded ThunderDog Studios in 2003. The Queens studio is a prominent player in branding, illustration and fine-art-based urban toy development.