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Ford Fiesta
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Ford Fiesta: Truly A World Premiere
Posted March 7, 2008 at 2:19 pm Make a Comment

Ford Fiesta
Ford Fiesta

Small cars are having a moment. Ford of Europe unveiled the Ford Fiesta at the 2008 Geneva Auto Show and they’re anticipating a warm reception from a new generation of customers. Designed and developed in Europe, Ford Fiesta will be on sale in Europe, Asia, South Africa, Australia and the Americas between 2008 and 2010. It’s the first major product of Ford’s new global product development process.

Ford calls it “the next chapter of the Fiesta success story.” The popular small car sold more than 12 million units since its introduction in 1976, and the newest model delivers value for money while embodying the “kinetic design” philosophy central to the designs coming out of Ford of Europe. “This new car embodies the very essence of Fiesta – fun, vitality and emotion,” said John Fleming, President and CEO, Ford of Europe.

The new Ford Fiesta is closely related to the Verve Concept vehicle that was at the 2007 Frankfurt Auto Show. The Frankfurt car was one of three Verve Concepts, with the others, both four-door sedans tailored for regional market tastes, shown recently at Guangzhou in China and the North American International Auto Show in Detroit. These concepts paved the way for the company’s new global small car program for the 2008 to 2010 period. The European Fiesta will be the first to go into production, starting in the fall of 2008. By 2010, this new small-car family will be manufactured in Europe, Asia and the Americas.



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45 COMMENTS ABOUT Ford Fiesta: Truly A World Premiere      Make a Comment
gagd says (July 23, 2008 at 12:58 pm):
Any plans to seriously play catch-up and release the Fiesta diesel in the US?
nlpnt says (July 20, 2008 at 1:06 pm):
Why are the pictures here of the current Fiesta and not the forthcoming model?
mazen says (July 8, 2008 at 3:28 pm):
i bought ford fiesta 2008 in syria, but i did not find this car on your website. is this cause fiesta is not original ford made? i realy have bad experience with it, cause of the engine 1250 cc, its noisy like a blinder (especialy with thid shift).
Pablo says (July 1, 2008 at 5:06 pm):
I love the Ford Ka
Anonymous says (June 30, 2008 at 6:14 am):
When is ecoboost going to be available??
Ricky says (June 22, 2008 at 11:31 pm):
A small diesel five door hatchback would sell quick. I wish that Ford would produce a small pick-up truck with a four cylinder diesel. I have a Ford Ranger (Edge) and the miledge is not that good.
FordOwner says (June 19, 2008 at 3:48 pm):
I just bought a 2008 Focus, and have been planning to keep it. However, if Ford were to release a vehicle like the Fiesta with the Verve-like styling in the US, I would seriously plan to get one! If Ford is going to survive in the eco-growing market, the Fiesta is an absolute necessity. Period. Sooner rather than later, please!
Christa Courson says (June 19, 2008 at 3:22 pm):
I just returned from France and was amazed at the energy efficient cars the Europeans have to choose from. Granted the economics of our gas prices have just started to make me question my Expedition, however its kept me safe for many years. I purchased a Diahatsu Charade from a Ford dealer in 1992(my intended purchase was a Fiesta). It was a 3 cylinder, 48 miles per gallon and honestly the best car I have ever owned and they were everywhere in France. I was truly amazed when I returned home and started researching fuel efficient cars and found out they are no longer available to us. Ford, please bring these cars back to the U.S.
Mike says (June 18, 2008 at 5:11 pm):
The Fiesta is like a modern day Yugo, only it is quality made and has alot more leg-room.
bobby henley says (June 17, 2008 at 12:38 pm):
does ford have any plans to make a pickup version out of the festiva. this would be great gasmilage and cargo.
Rob Kinion says (June 17, 2008 at 7:41 am):
Just imagine the success of that Fiesta if it were available today. Oh well. I am also a VW diesel owner. I am disappointed that the price of diesel has taken away most of the savings that could have been mine. I think most VW diesel owners mostly use their highest mileage readings as an average. I am very interested in this Fiesta it looks good for a small car. I hope they focus on fuel mileage and not performance. If I wanted a performance car I would by a Mustang. I hope they develop a gasoline engine that uses the cam timing to extend the intake valve to remain open long into the compression stroke along with a fully open throttle and directly inject the fuel into the combustion chamber. During idle and low speed cruise they could eliminate most of the drag caused by tying to pull air against a closed throttle plate. Closing the valve near the end to trap only the amount of air needed for idle or low speed cruise should greatly increase efficiency. Don't see the future of diesel in small cars. To costly. There must be quite a loss of efficiency during low speed and idle if you have to compress all that air needed for diesel combustion.
John says (June 13, 2008 at 3:55 pm):
I agree completely with Frederick. Why are American consumers denied the diesels and 5 door hatchbacks offered elsewhere?
cheryl fitzgerald says (June 7, 2008 at 5:41 pm):
I had a 1992 festiva and I loved it. I traded it in on a bigger car when my family started to grow but it has never been the same without it. I will definetely buy another one when it hits the show room floor
Frederick Johnsen says (June 6, 2008 at 12:03 pm):
I like the idea of adding another fuel-efficient vehicle to the lineup of another major automaker; however, I hope the Fiesta offered for sale in the US will be similar to the 5-door that will no doubt be popular in Europe. Hatch-backs, though under-rated by some, have a place in the small car market where space in the vehicle is at a premium. Also, I would hope Ford would take the initiative and offer a small vehicle in the US equipted with a diesel engine. Perhaps Ford can help turn around the US prejudice against diesel consumer vehicles. While diesel might be more expensive than gasoline, mileage is higher and clean diesel technology makes the vehicles as enviornmentally friendly, especially when you take into account the fact that one would have to burn one to 1.5 gallons or more of gas to equal the mileage output for one gallon of diesel.
Scott says (June 3, 2008 at 1:17 pm):
I have owned only Ford vehicles for about 15 years now, and have had nothing but great experiences with them! Please, push this model along - I'm ready to buy!
John says (May 31, 2008 at 1:05 pm):
My wife and I had a 1979 Fiesta and we loved it. Wish we still had it. We would be interested in purchasing the new version "only" if it comes in a diesel. This nation needs a FORD that gets 50 mpg.
wolfgang hill says (May 31, 2008 at 11:05 am):
bring back a redesigned ford focus wagon.
David says (May 30, 2008 at 9:07 pm):
I don't see any mention of the Fiesta ST model available in the UK. Sporty and great mileage. The diesel engine getting over 60mpg. Ford will no doubt only make a larger engine available only getting 35mpg. VW will be making available the new TDI Jetta getting over 40mpg. The VW 1.9 liter gets over 50mpg.
Dennis says (May 30, 2008 at 12:10 pm):
Please have a diesel as an option or you may as well keep it. What we DO NOT need is ANOTHER subcompact that only gets in the 30's MPG. Take the Smartcar - PLEASE - 1800 lbs and only 33 mpg. Do they think we are stupid ?? Of course, we ARE stupid. GM's Colbolt just came out with a "higher milage" model. Wow..........new engineering ? Heck no - they tweaked the fuel injection and put bigger tires on the car. Every subcompact on the road today should be getting in the 50's MINIMUM mpg. I want $10.00 a gallon gas TODAY ! Only when the economy crashes will all the idiots in power do something. And the idiot consumers may give up the BIG cars. We keep paying for the gas at any price, my friends, while waiting for the same auto companys to "build us an efficient car" ???? Don't get me wrong - I'm not blaming them. Look at the large cars and SUV's and Hummers on the road today. We get what we deserve......... stop complaining and pay-thru-the-nose. Wham-Bam - thank-you, mamm...........
Carl Denton says (June 27, 2008 at 7:37 am):
Dennis you are so right about the $10/gal yet all other markets would suffer. Cereal would jump to $8 a box, yikes. "Its time to pack up the brush guards and switch off the roof lights. The Croc Hunter is dead and so are the bush-whacking fantasies of many suburbanites. "
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