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FORD VERVE CONCEPT
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Verve Concept: Ford’s New Vision for Small Cars
Posted January 13, 2008 at 1:49 pm Make a Comment

Ford Verve Concept
Ford Verve Concept

With the North American debut of Ford’s Verve Concept, Ford announces a new vision for its future: small cars and sustainability. It shouldn’t come as a surprise to people who love Ford’s European small cars like the Ford Focus, Fiesta and Ka. “Ford’s small cars are loved in Europe and Americans love our European small cars,” says Jim Farley, Ford’s Group Vice President, Marketing and Communications. “Our global scale helps us develop and test products that we can bring to—and change—the North American market.”

Both four- and three-door Verve body styles were unveiled at the North American International Auto Show in Detroit, as an introduction to a family of small cars set to debut in Europe and Asia beginning later this year and in North America in 2010. The four-door is the basis for the production vehicle that will be sold in North America. The European three- door is being shown to test market reaction to the body style. If it’s well received, it could be an added to the Verve product line.

Ford is building on decades of small car leadership in Europe as it develops new small cars for North America to appeal to customers who value technology, design and fuel efficiency. “The Ford global design team remembered, not so fondly, the econo-boxes of the 1970s and created the Verve concept as a vision of just how good a small car can be,” said J Mays, Ford’s group vice president of Design and chief creative officer. “Verve aims to ‘right’ North American buyers’ earlier small-car experiences by offering a product that changes customers’ views of small cars from ‘cheap’ to chic — and from affordable to desirable.”



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242 COMMENTS ABOUT Verve Concept: Ford’s New Vision for Small Cars      Make a Comment
Ralph says (July 8, 2008 at 7:29 am):
When are you guys and the rest of the auto world going to get serious? The new VERVE looks great, but 30 mpg HWY come on. My 65 Ford Falcon three on the tree did that well over 40 years ago. Let's get serious and produce some vehicles that get upwards of 50 mpg.
Chelsea says (July 7, 2008 at 2:16 pm):
I would buy this car now!! Why are they testing it in Europe first? Can't they freakin release it in America?
Germs says (July 6, 2008 at 7:16 pm):
FoMoCo definitely needs to bring this car to NA, but seriously someone needs to consider renaming the vehicle. "Verve?" How about something that off-sets the feminine suggested maroonish red? Something to bring it back into the realm of androgynous, since obviously the target market appears to be women. Something that would take college student's eyes away from the Honda Fit or Toyota Matrix. The Matrix is ugly as sin, but even referring to it instantly conjures up the image of Neo killing Agent Smith. That's why I suggest a slight change to: "Vendetta."
Alan Fry says (July 3, 2008 at 8:09 pm):
Bring this car to the US market now...
Don says (July 1, 2008 at 11:43 am):
If Ford had been focusing on this kind of car, or even just marketing the same cars they sell in Europe, they wouldn't be getting their butts kicked by Toyota. We saw many really cool Fords on a recent trip to Europe and we all questioned why it is taking so long to get them at home. Also, many of the cars were manual transmission, which was also a treat, especially with the small motors. Come on Ford, get with it, or you will be left in the dust.
John F Baeder says (June 27, 2008 at 3:04 pm):
Why don't you sell your high milage cars in the US? Cars that are sold by you at other parts of the world. Don't be suprised that the foreign manufacturers (yaris, fit, prious, etc.) are beating you. Selling stupid cars to stupid people is over.
mike stone says (June 27, 2008 at 10:05 am):
The Verve needs to happen now, not in 2010. Why is American industry so incredibly slow to respond the those needs and desires of the Americal public. With the American car industry its typically too little too late. In WWll the Germans went from concept on paper plane to a production jet in SIX WEEKS. If those freaks could do it why can't sane, supposedly technically superior car companies respond in time periods that at least SOMEWHAT correspond? The Verve is NOT "too little" but to take YEARS to go from concept to showroom just amazes me to no end. It's inexcusable. The auto industry needs to get a lot more serious about uni-platforms that can readily accomodate new engines, transmissions, skins and electronics. In doing so truly QUICK changes can be made and models more suited to the changing needs and desires of the public can be met and accomodated. Look, I practice medicine for a living, I am not an engineer or an industialist however common sense tells me that there is a log jam somewhere in this industry, whether it be stodgy stingy accountants, overly proud intransigent designers, overly cautious executives or whatever BUT whatever it is it needs to be cleaned out and a more streamlined more efficient paradigm of concept to production needs to be put in place. Lee Iococca needs to come in with his machete and do some serious trimming. The orient is not afraid to do what I am commenting on. Take a look at the Accura TL. Talk about a hot car. Just try to buy a used one -- gone in 60 seconds!. So then, what do the other Jap companies do in a fortnight? they come out with copy cats and they sell like hotcakes. What do American car companies do? the REFUSE to copy the Japs (foolish pride) and instead come out with behemoth bloated horribly designed (albeit with some FEW notable excetions; a few Fords, Caddies and Saturns) cars. Snap out of it Detroit, SELL CARS not American designs. American designs, for the most part, are out of touch, sloppy archaic and in numerous instances stupic looking (and looks matter). While Caddy has some hot lookers Lexus, Infinity and Accura are all POURING hot looking sophisticated beautiful cars into our markets at a rate that is frightening. Listen up Detroit, we Americans WANT TO BUY YOUR CARs BUT give us cars that LOOK HOT, and drive well and trouble free. Swallow your pride, reinvest in NEW designs consistant with what both Europe AND the Orient are putting out. American design, with some exception, STINKS!
Jaybird says (June 27, 2008 at 7:57 am):
Hype, Hype, Hype. When the heck are we going to see 100mpg? we were getting 42mpg in our 87 Cougar with a 3.8L engine and plenty of room, size, and power. Now we have to drive dwarfed cars that look like a circus act and cramp big time just to get 30mpg. If anyone really cared, we would get the 100mpg. And how about solar powered/solar charged gas-free clean green cars for at least the run to work and local. Wake up car builders, us customers are going to be building our own cars soon. 20-45k for a hybrid, NOT!
Michelle Plumb says (June 25, 2008 at 11:46 pm):
Oh, this is a sweet ride! It's definitely going to be my next car when I'm ready to give up the Taurus.
terry gillespie says (June 18, 2008 at 7:32 pm):
I really like the looks of the new ford verve concept car can you give me an idea of the cost is when it comes out
Ford Addict says (June 18, 2008 at 5:45 pm):
Finally Ford woke-up and smelt the Fuel economy!!!
Dr.Duct Tape says (June 18, 2008 at 5:31 pm):
At first we were going to get a Honda Civic, but once we saw the Verve we figured we could make our 96' Ford Explorer with it's "german" engine last until late 2009. Then get a Verve to go along with our 2003 Taurus
Todd Whitford says (June 10, 2008 at 4:46 am):
This is the type of car Ford needs in the North American market. Very economical I presume? If it gets about 35-40mpg, I think it would sell.
Mike says (June 18, 2008 at 5:17 pm):
I'm shure it doesn't get 35-40mpg.............................. it will get 50!!!
Gary McCaslin says (June 7, 2008 at 7:09 am):
My wife and I have driven Ford trucks for years, but she has always driven G.M product cars. I showed her pictures of the new Verve and for a change was excited about a ford product, and wanted to get one now, not!! Ford is missing the boat again. It looks like Malibu here come.
Mike says (June 18, 2008 at 5:22 pm):
The hybrid malibu gained a 2mpg differance vs.the nonhybrid.
Rick says (June 6, 2008 at 7:26 am):
Come on! .....Is there some relevance to the large lower grill to the frown on the faces of Ford executives??? Hmmmm....one wonders. Change it!
Deborah says (June 5, 2008 at 8:59 am):
The Verve looks nice. I dont think I can wait till 2010, hopefully it comes to North America during the last months of 2008 or the first 3 months of 2009. The color red looks awesome, I wonder how it would look in orange. I think this may be worth my money.
Chris K says (June 2, 2008 at 12:11 am):
Come on, move it people! Gas at $4.00 a gallon small wonder your profits are carving new rings in to h*ll. At this point anything I can say will be redundant but for starters I will admit that I love my 06 zx3, great handeling and not bad milage, but I would like to see better. When I saw your 2008 line up I was shaking my head in dissapointment, sure the 08 focus sedan is a nice car, but it is years behind its compeditors. Vehicals of simalar size and maker come in different useful variations and offer better milage, for starters Yaris hatch and sedan, corolla (matrix), civic (several models available), fit, smart fortwo, Mini (clubman), and even the Aveo. I acknoledge that ford is doing a much better job addressing the issues than in the past but progress needs to be accelerated.
donald philpot says (June 1, 2008 at 11:42 am):
in he market for a small car for next year. seeing the new Fiesta, i will wait foe it to come to market.
Showing 20 Comments of 242 Total    » Next    » See all 242 Comments
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