Calling it Ford’s “most capable truck ever,” Alan Mulally, Ford Motor Company’s President and CEO, described the 2009 Ford F-150 as a proud example of Ford’s strategy of listening to its customers. “We talked to them, engineered a solution, and tested it to make sure it’s built Ford tough,” Mulally said.
Country music star Toby Keith, Professional Bull Rider Justin Mc Bride, NASCAR’s Rick Crawford and Monster Jam’s Linsey Weenk joined Mark Fields, Ford’s President, The Americas, onstage at the 2008 North American International Auto Show in Detroit to announce the 2009 F150 series, touting its customizability and options. The F-150 has three cab styles, four box options, and seven unique trim levels, making 35 unique configurations to meet the widest range of customer needs. The F-150 is “new all around” and now includes Platinum series. The F-150 is one of six major launches in 2008 for Ford.
“The Ford F-150 is an American icon, said Fields, “Ford is the truck leader, and F-150 customers expect and demand the best truck on the market.” More than 1,000 Ford engineers, designers, and researchers worked together to develop the new 2009 F-150, drawing on feedback and research from Ford’s customer base. Ford did not announce the 2009 F-150’s towing or payload capacity, opening up the question to the journalists covering the Auto Show to guess it. The winner will be announced later this year. The prize: the first test drive.
The 2009 Ford F150 will be available in the fall of 2008.
See the videos on the F-150’s construction, engineering, and design.
Watch the full 25 minute Ford Press Conference.