Volvo unveils “R-Design”– an exclusive, factory-fitted styling concept– at the 2008 North American International Auto Show in Detroit. R-Design will be available for the C30, S40, V50 and XC90. Described as “in line with the accelerated focus on making our cars more extroverted and emotional” by Steve Mattin, Senior Vice President and Design Director, R-Design is Volvo’s answer to car buyers who want to tailor their cars to suit their personal tastes.
Customers can choose between 10 exterior colors. Exterior features include a satin matte-finish grille, color coordinated bumpers and lower side moldings, rear or roof spoiler, satin matte-finish door mirror caps and five-spoke aluminum wheels.
17 inch and 18 inch wheels will be available on C30, S40 and V50 R-Design, while 19 inch and 20 inch wheels will be available on XC90 R-Design.
Other R-Design interior details include a leather-trimmed steering wheel with R-Design logo, the unique R-inspired instrument cluster, aluminum sport pedals, specially designed aluminum center stack and door inlays, gear selector with aluminum inlay and tufted dark sport floor mats with contrasting light leather seams.
Volvo’s rolling out the R-Design Package on the C30, S40, V50 and XC90 for fall 2008.
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