The Lincoln MKR concept delivers elegant simplicity for modern premium buyers – as well as a new engine family. The four-door coupe features modern interpretations of Lincoln’s strongest design cues. Plus, the concept features environmentally friendly amenities and fuel-saving technology.
“This concept is the ultimate expression of elegant simplicity consistent with the world’s best Lincolns, and this new design language will lead us forward in the growing premium segment”, said Peter Horbury, executive director of Design, The Americas.
Seven key exterior cues define modern Lincoln design:
• Clean, uncluttered surfaces
• Powerful, dynamic beltline
• Chamfered surface running parallel to the beltline
• Distinctive Lincoln bow-wave, double-wing grille opening
• Thin, horizontal taillamps that run from one side to the other
• Powerful C-pillar smoothly transitioning into the cantilevered roof
• Powerful cantrail/roofrail
ultimately every ford vehicle is going o look monotones and boring and others will be the winner.
If anyone in the Ford is smart enough to understand what a winning product is, please push MKR in to production, I guarantee I will buy one and at-least 5 others whom I know. I am a fan a Ford. U dumb management plz don kill this brand.
by the by Ford is going to bring their beautiful European cars, Mondeo and Fiesta to US and when a they hit market u can see how talented Ford management is for making a winning product and design to horrible product. They will be hitting the road with THREE BAR CHROME GRILL.. omg I cant imagine one more Ford car with 3 bars...
can anyone ever attended marketing classes explain the reason behind the design cues that we seen in high end luxury models like Cadilac, BMW, Lincoln etc. u fools that is because people who are driving the luxury vehicle wants to let others identify from a distance tht they are driving a luxury vehicle, and they have a limited number of models compared to a volume brand so all the vehicle doesn't look monotonous .
Who in the world want to let others know tht they r driving a ford car (I want.. but any one else?.. may b not)..
Ford can increase there sales dramatically by letting there designer design beautiful cars without tht boring 3 bars.. this will be one of the easiest solution for Ford to get back on track..
What an absolutely beautiful car!!! The MKS
as an introduction to the bigger spaceship is
quite a concept.. I know this stuff takes time
but we've waited long (almost too long) enough.
Now, the Taurus needs major design work.
A name change from 500 to Taurus is quite a ruse.
My 1991 SHO Taurus still runs like a bat but the
lack of spare parts and age moving on are slowly
killing it. So hurry up and get some daring do
life blood design going on the next generation
Taurus SHO (angry bull). Just remember what
the 80's Taurus did for Ford......I'm waiting.........
and I'll help...so let's go!!
Thankyou
If so I will buy it when my ship comes home!