Ford Motor Company Global Auto Shows

“We research, we live with these folks, we’re truck owners ourselves,” says Mike Crowley, group marketing manager for Ford Trucks. It’s with that kind of insight that Ford added a number of features and improvements to the 2009 Ford F-150 pickup. They reflect how do-it-yourself Ford truck owners use their trucks and do their jobs.

One thing that’s very important to them is the ability to haul. This led to a number of features, including Trailer Sway Control, which senses a trailer’s movement and helps stabilize it. There’s also a new cargo management system with dual-track cleats that hold 600 lbs each. Finally, there’s a tailgate step and a spring-release side step to allow easier loading from the side of the pickup box.

Another thing truck owners wanted was more power, which led to Ford offering the F-150 with an all V-8 engine lineup. This lineup begins with a 4.6L 2-valve engine that increases not only performance but fuel economy, as well. The cab has also been extended to add more room for rear-seat passengers.

To learn more about Ford’s new F-150, watch the other videos on design and construction, or see its dramatic unveiling in Detroit.