
“Sustainability is important,” says Derrick Kuzak, Ford’s group vice president of Global Product Development, “but there’s not one, single technical solution.” Sustainability was the theme of Alan Mulally’s keynote speech at the LA Auto Show in November and Ford plans to unveil EcoBoost, a new engine technology, at the 2008 North American International Auto Show next week. EcoBoost will deliver up to 20 percent better fuel economy on half a million Ford, Lincoln and Mercury vehicles annually in North America during the next five years, and it’s the keystone of Ford’s sustainability program.
EcoBoost is a combination of direct injection and turbocharging, boosting 4 and 6 cylinder engines. With direct injection, fuel is injected into each cylinder of an engine in small, precise amounts. Compared to conventional port injection, direct injection produces a cooler, denser charge, delivering higher fuel economy and performance.
“EcoBoost can be applied across a wide variety of engine types in a range of vehicles, from small cars to large trucks – and it’s affordable,” says Kuzak, stressing Ford’s desire to make an impact across its entire product line, not just “a few thousand vehicles” that make headlines but are not widely available.
Ford will introduce EcoBoost on the new Lincoln MKS flagship in 2009, followed by the Ford Flex and other vehicles. By 2013, Ford will have more than half a million EcoBoost-powered vehicles on the road annually in North America. Longer term, Ford plans to remain aggressive in the development of plug-in hybrids and hydrogen fuel cell-powered vehicles. To help explain its vehicle sustainability strategy, Ford has created the Explorer America concept for the 2008 North American International Auto Show.
1. Providing innovative solutions for improving the fuel economy of our vehicles
2. Delivering engines that also provide a fantastic driving experience
3. Executing with quality to ensure long term durability and high customer satisfaction
Our engineers are working to ensure that we deliver all three of these important elements.
Again, thank you for your interest and your continued support of Ford Motor Company. Keep checking our web site as there will be more information available in the coming months.
Paul Anderson
Ford Motor Company