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- The Mazda3.
Though enthusiasts come to auto shows wondering what future models will look like, that question has been turned back around with the Mazda Design Challenge. Using Facebook, Mazda asked the online community what the MAZDA3 compact car will look like in the year 2018. This kicked off a competition that will end with the winning design by Mallory M. of South Bend, IN, being turned into a life-size reality at the Los Angeles Auto Show.
Mallory was flown to L.A. to work closely with Mazda designer Jacques F. in preparation for a week-long build-up of a life-sized clay model of her winning concept. She also won $1,000 and was loaned a MAZDA3 to tool around southern California during her visit. The final model will be unveiled at the Mazda booth on Saturday, November 24th. Daily progress reports with photos and video of the clay model coming to life can also be found on Facebook as well as on www.MazdaAutoshow.com.
The competition opened on September 25th, with participants joining a dedicated Facebook group to submit their vision. By the time the first round closed on October 12th, nearly 300 entries had been received. The Mazda Design Team chose 10 semi-finalists from this group, who were narrowed down to 5 finalists via public Facebook voting. Each finalist was then paired with a member of the design team to create concept sketches that were posted online for the final vote.
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