
Ford unveiled the Verve Concept last week at the Frankfurt Auto Show. It’s the latest iteration of Ford’s ongoing “kinetic design” theme. The new Kuga, Mondeo, and redesigned Ford Focus Europe will be hitting the roads of Europe by the end of 2008, but this concept car is a bolder step in the small-car direction. Martin Smith (Executive Director of Design for Ford of Europe) describes the Verve Concept as “a chic, modern, and individualistic statement for a sophisticated, fashion-aware generation.” The concept was created by a team of designers from Ford studios in Dunton, England, and Cologne, Germany.
Ford is looking for public reaction to inform the design team’s vision. European design chief Martin Smith said that showing the Verve Concept at Frankfurt will be one of several opportunities in the near future for public feedback, and John Fleming (President and CEO of Ford of Europe) described the Ford Verve as a “bespoke concept car to generate reactions while our production plans are taking shape.”
This is significant for Ford. They’re shifting their design direction and creating a new small car portfolio in major world markets. Verve is the first of three small-car concept vehicles which will debut in Europe, Asia, and North America.
Given a wide degree of freedom to create the concept, the design team, including lead exterior designer Chris Hamilton, grounded their efforts in reality. From its surfaces, colors, and materials, the Verve has a sense of sophistication and fashion. While Ford Verve Concept was created with an eye toward production, there’s no news about specific plans yet.
I'd happily pay $30-35K and possibly higher for a Verve plug-in hybrid. I love Fords!
Richard Stout, Fayetteville, NC
I understand that this is intended to be an "economy car" but don't let it be underpowered. The reason so many cars get lame milage is that they weigh so much, and need a big, torquey, engine to provide reasonable acceleration. Small cars can get by with less and still be quicker and get better milage--when they're done right. As I'm guessing a GVW of about 2200 for the Verve, it would be quite spritely with a 150 HP engine and if coupled with a 6 speed manual, it should possible get around 35-40 MPG. Even if that was upped to 200 HP, milage in the low 30's ought to be easily obtainable.
I'm saying this because I know there will be the temptation to drop in an engine putting out around 100 HP but achieve 50 MPG. If that was the only powertrain option, it would be a pitty.
The last Ford I had (and loved) was a Festiva LX, wich had great gas milage, handled quite well, fit an amazing amount of stuff inside, but really struggled to pull its 1800 lbs around with its 65 HP engine. Such a shame.
Keep the Verve fun. Give it enough oomph and handling prowess to put a smile on your face every time you get out of the car, and you won't have to just be selling it to recent college grads buying their first car: you'll sell it to everyone who still remembers what it is to enjoy the thrill of driving and looking good while you're doing it.
I'll keep Googling the car up, and hopefully I'll read some exciting news about powertrain availability and American design features (think: leather seating, premium sound, and sunroof) as we get closer to the 2010 NA launch. Do it right and I'll have a Ford in my garage again--and so will an awful lot of other (smiling) people.
Ford has a long history of dumbing down it's vehicles for the American market and that is why younger Americans flocked to Toyota, Honda, Nissan, Mitsubishi and Subaru. Ford Europe and Ford Australia has some amazing cars and I have driven them and when I come home I find heavy, underpowered cars with giant chrome gates for grilles and "ventiports". This is dumb to the nth degree.
Maybe Toyota should buy Ford. Then they both can build extremely boring cars but Ford will at least be seen as "high tech" and more "value" oriented.
If Ford insists on Americanizing the Verve (see the Focus grille plopped above the Euro grille below it at Detroit show) it will be another flop to add to the likes of many cutting edge Fords that died an Americanized death. I owned an '88 Merkur Xr4Ti and loved the car but Ford blew the marketing.
Now it is building trucks with a profile not seen since my '66 F100. Is a brick shape more marketable?
Caddilac VS Lincoln? Not even close. Lincoln today is nothing more than a Ford or a Mercury.
Ford has NO "halo" cars! Ford only has the Mustang as an enthusiast's car! GM is cranking out M3 killing Caddies, Saturn and Pontiac roadsters, Corvetes, HHRs, GTO's, G8's with LS7 engines but Ford is cranking out overweight SUV's, porky Volvos that look like Passats and twelve year old Focus' that are more primitive looking now than they were in the first model year. Right now the Focus' claim to fame is that it is the car that looks like nothing. But it DOES have "ventiports".
Hint #1 Please fire the "ventiport" guy.
Hint #2 Fire the guy from Boeing and hire a CAR GUY!
You can start getting more market share by building one or two more vehicles off of the Mustang platform, kill the Ranger and replace it with a 2010 F100 styled after the '51 F100 (rather than a damn locomotive) before Chrysler steals that from you too ala PT '36 Tudor Cruiser, start building SVT everything and fire the nimwit that was worried about "watering down the SVT image" and park every model that presently has "ventiports" next to a '59 Edsel and try to get your design teams to understand said comparisons.
I've owned 22 Fords since 1971. fast Fords, frugal Fords, Fun Fords and Funky Fords. I still own a '67 Ranchero, a '66 F100 and two late model Explorers but I am running out of reasons to buy another Ford.
My Dad bought a 1931 Model A Roadster when he was eight-teen and owned Fords for the next 70 years and it was no accident that he found my 1967 Fairlane GTA for my first car. My son's first car was a 1996 Mustang GT that he loved until he took an Accura for a drive.
You could have had three generations but boring, slow, heavy cars with giant chrome grilles built by a bunch of bean counters from an aircraft company will bury The Company that Henry built.
Sincerely,
Ronald D. Stillabower