Verve Concept: Small Cars in Ford’s Future
Posted October 1, 2007 at 1:56 pm Make a Comment

Ford Verve
Ford Verve.


Ford unveiled the Verve Concept last week at the Frankfurt Auto Show. It’s the latest iteration of Ford’s ongoing “kinetic design” theme. The new Kuga, Mondeo, and redesigned Ford Focus Europe will be hitting the roads of Europe by the end of 2008, but this concept car is a bolder step in the small-car direction. Martin Smith (Executive Director of Design for Ford of Europe) describes the Verve Concept as “a chic, modern, and individualistic statement for a sophisticated, fashion-aware generation.” The concept was created by a team of designers from Ford studios in Dunton, England, and Cologne, Germany.

Ford is looking for public reaction to inform the design team’s vision. European design chief Martin Smith said that showing the Verve Concept at Frankfurt will be one of several opportunities in the near future for public feedback, and John Fleming (President and CEO of Ford of Europe) described the Ford Verve as a “bespoke concept car to generate reactions while our production plans are taking shape.”

This is significant for Ford. They’re shifting their design direction and creating a new small car portfolio in major world markets. Verve is the first of three small-car concept vehicles which will debut in Europe, Asia, and North America.

Given a wide degree of freedom to create the concept, the design team, including lead exterior designer Chris Hamilton, grounded their efforts in reality. From its surfaces, colors, and materials, the Verve has a sense of sophistication and fashion. While Ford Verve Concept was created with an eye toward production, there’s no news about specific plans yet.



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44 COMMENTS ABOUT Verve Concept: Small Cars in Ford’s Future      Make a Comment
David says (September 20, 2008 at 2:47 pm):
Throughout the 90s and earlier parts of 2000s, my wife and I have been driving Fords. We finally got so tired of the recalls on the Tauruses, Windstar, and Explorer we owned that we decided to buy Toyotas. It's been great. My corolla gets 39 - 41mpg during the Fall and Spring months of all round driving. And no recalls on our vehicles since 2003. That's pretty amazing. It's good to read that Ford is stepping up to built real quality vehicles but they're a little behind schedule because of foreign competition. I recently read about a small Ford car it sells in Europre that gets 65 mpg and wonder what's wrong with the Ford management in Ameirca. I always read up on Ford vehicles hoping that they'll to begin to build and sell nice looking, quality and economical vheicles so I can start buying Fords again - but I'm not convinced yet that Ford cares enough about the American consumer to begin to build some of the cars they offer in Europe. As long as they do this, I won't switch back to Ford products. I wonder sometimes if Ford and the oil companies are in this thing together! Perhaps the more they lose market shares in the U.S may be they'll finally care enough for American consumers who bought their vehicles in the first place. All I want is a sharp looking small car that gives me 50 mpgs and that I won't be haunted by recalls for as long as i own it. I believe Ford can step up and deliver better vehicles in the next few years and i wish them all the best!
joe wessling says (September 13, 2008 at 5:30 pm):
why can't ford bring the popular european kuga to the united states. we have been stuck with the ugly escape long enough
GERRY YORKE says (August 10, 2008 at 8:40 pm):
I OWN THE LICIENCE PLATE VERVE
Patrick Seema says (August 7, 2008 at 9:28 am):
i will trade in my Focus ST for a Verve 3door, bring it to South Africa ASAP, 2010 it's far.
WAYNE M. WILSON says (July 24, 2008 at 2:56 pm):
BRING THE VERVE TO NORTH AMERICAN ASAP!
robert m. richardson says (July 11, 2008 at 9:07 am):
there are two important things in a car , one is a smoth ride , two is getting the best gas milage you can get, at least 40 mpg . so good luck too you ford .
Mark says (June 17, 2008 at 10:22 pm):
As an current F150 owner I must say the Verve is a great looking car that I would like to see in the garage! You should offer the three door!!!!
Ron Harp says (July 18, 2008 at 4:30 pm):
I'm also a F150 owner and last 4 of 5 car have been Ford. But why test the 3 door or hatchback outside the USA?? And why 2010?? I need one now.
Joe Gnarella says (June 12, 2008 at 12:22 pm):
My ford fusio lease expires in 07/14/09 and , I would like to either purschase or lease a verve. I do not want to wait until 2010
Bill says (June 4, 2008 at 12:06 am):
I have longed for European style Fords in the US for years.... It just doesn't seem right that in America we can only look longingly at forward thinking designs, but can't get them. I saw a Mondeo and an Smax in Sweden last year and about fell on the ground. How could these great vehicles be Fords and we not be able to get them in America? I really want to buy a Ford, but just can't deal with the seemingly dumbed down American designs. We should be leading the pack here, not lagging. The Mondeo, the new Verve, the new Fiesta, a new Focus... they are what we in the US are craving. The Edge is a step in the right direction....BRING THE NEW VERVE, FIESTA, and FOCUS TO THE US AND YOU WON'T BE ABLE TO KEEP THEM ON THE LOT!!!! Give us a reason to buy Fords...please!
Lori says (May 28, 2008 at 9:20 pm):
Love the look of the Verve. However, you desperately need something on the market that will at the very least get 40 miles to a gallon. Please Ford; I am and always want to be a Ford owner. I think Ford would get the gold medal.... if you can produce the look; along with quality and fuel efficiency. I think it is also time for Ford to express their pride in the quality of what they are building and extend their car warranties. This will tell consumers how much you believe in your product. Don’t let other car manufacturers knock you out of the Ballgame; stay competitive in the arena. Carry on your focus of what Ford’s original roots brought to consumers…..Why the very first Ford was ever made.
Richard Stout says (July 24, 2008 at 11:20 am):
Like you, Lori, I think the look of the Verve is terrific and would love to see an mpg rating of 40 or higher. I've been driving my second Focus for four years, a 2005 ZX4 ST with gear shift and 2.3L engine. I absolutely love it, its fuel economy, and its sports car feel. Ford needs to keep going in this direction with quality products that are greener and greener.

I'd happily pay $30-35K and possibly higher for a Verve plug-in hybrid. I love Fords!

Richard Stout, Fayetteville, NC
Doug Kaufman says (May 23, 2008 at 11:38 pm):
this vehicle is perfect. I own an f-150 and a gt 500 and
Jeremy Scott says (May 15, 2008 at 6:20 pm):
Depending on cost I would definatly own one, however ford seems to becoming increasingly proud of their vehicles with pricing to show it.
Daniel says (April 11, 2008 at 4:37 pm):
If this concept were a reality, I would definitely consider making this my next car. The Verve's styling is fantastic. Please bring more designs like this to the American market. The Europeans shouldn't have all the fun should they?
Harvey says (April 1, 2008 at 3:14 pm):
this car definitly blows away anything out there that is available in this market segment. I mean the Versa.....come on....it looks totally whimpy......the Yaris....wouldnt be caught dead in one.......the Fit......totally boring.......if Ford has one ounce of common sense they will disband their stateside design group and go with their design teams in other countries. Those people know how to make small cars because they have had to do it for the last 40 years. They must do it now though---they can build these in the US instead of shuttering their plants ---their operations could be going full-tilt!!!!! CMON FORD DO IT!!!!!!!!!!!!!!!!
Robert L. Coates says (March 22, 2008 at 11:17 am):
I look fokrward to purchasing a Verve as soon as possible. Get with the program Ford!!!
Al says (March 20, 2008 at 2:31 pm):
Every few weeks I keep Googling "Ford Verve." I'm absolutely smitten. I've love driving small cars since my first Triumph Spitfire when I was 18. I'm quite a bit older now, but still relish quick handling, zippy acceleration, as well as finding a parking space. The photos and videos of the Verve hit all the right buttons.
I understand that this is intended to be an "economy car" but don't let it be underpowered. The reason so many cars get lame milage is that they weigh so much, and need a big, torquey, engine to provide reasonable acceleration. Small cars can get by with less and still be quicker and get better milage--when they're done right. As I'm guessing a GVW of about 2200 for the Verve, it would be quite spritely with a 150 HP engine and if coupled with a 6 speed manual, it should possible get around 35-40 MPG. Even if that was upped to 200 HP, milage in the low 30's ought to be easily obtainable.

I'm saying this because I know there will be the temptation to drop in an engine putting out around 100 HP but achieve 50 MPG. If that was the only powertrain option, it would be a pitty.

The last Ford I had (and loved) was a Festiva LX, wich had great gas milage, handled quite well, fit an amazing amount of stuff inside, but really struggled to pull its 1800 lbs around with its 65 HP engine. Such a shame.

Keep the Verve fun. Give it enough oomph and handling prowess to put a smile on your face every time you get out of the car, and you won't have to just be selling it to recent college grads buying their first car: you'll sell it to everyone who still remembers what it is to enjoy the thrill of driving and looking good while you're doing it.

I'll keep Googling the car up, and hopefully I'll read some exciting news about powertrain availability and American design features (think: leather seating, premium sound, and sunroof) as we get closer to the 2010 NA launch. Do it right and I'll have a Ford in my garage again--and so will an awful lot of other (smiling) people.
Ronald Stillabower says (March 4, 2008 at 9:57 pm):
The Verve will be a marketing sucess only if the American execs and design manglers leave the European look alone. What's next after the ugly Focus grille addition? "Ventiports"?

Ford has a long history of dumbing down it's vehicles for the American market and that is why younger Americans flocked to Toyota, Honda, Nissan, Mitsubishi and Subaru. Ford Europe and Ford Australia has some amazing cars and I have driven them and when I come home I find heavy, underpowered cars with giant chrome gates for grilles and "ventiports". This is dumb to the nth degree.

Maybe Toyota should buy Ford. Then they both can build extremely boring cars but Ford will at least be seen as "high tech" and more "value" oriented.

If Ford insists on Americanizing the Verve (see the Focus grille plopped above the Euro grille below it at Detroit show) it will be another flop to add to the likes of many cutting edge Fords that died an Americanized death. I owned an '88 Merkur Xr4Ti and loved the car but Ford blew the marketing.

Now it is building trucks with a profile not seen since my '66 F100. Is a brick shape more marketable?

Caddilac VS Lincoln? Not even close. Lincoln today is nothing more than a Ford or a Mercury.

Ford has NO "halo" cars! Ford only has the Mustang as an enthusiast's car! GM is cranking out M3 killing Caddies, Saturn and Pontiac roadsters, Corvetes, HHRs, GTO's, G8's with LS7 engines but Ford is cranking out overweight SUV's, porky Volvos that look like Passats and twelve year old Focus' that are more primitive looking now than they were in the first model year. Right now the Focus' claim to fame is that it is the car that looks like nothing. But it DOES have "ventiports".

Hint #1 Please fire the "ventiport" guy.

Hint #2 Fire the guy from Boeing and hire a CAR GUY!

You can start getting more market share by building one or two more vehicles off of the Mustang platform, kill the Ranger and replace it with a 2010 F100 styled after the '51 F100 (rather than a damn locomotive) before Chrysler steals that from you too ala PT '36 Tudor Cruiser, start building SVT everything and fire the nimwit that was worried about "watering down the SVT image" and park every model that presently has "ventiports" next to a '59 Edsel and try to get your design teams to understand said comparisons.

I've owned 22 Fords since 1971. fast Fords, frugal Fords, Fun Fords and Funky Fords. I still own a '67 Ranchero, a '66 F100 and two late model Explorers but I am running out of reasons to buy another Ford.

My Dad bought a 1931 Model A Roadster when he was eight-teen and owned Fords for the next 70 years and it was no accident that he found my 1967 Fairlane GTA for my first car. My son's first car was a 1996 Mustang GT that he loved until he took an Accura for a drive.

You could have had three generations but boring, slow, heavy cars with giant chrome grilles built by a bunch of bean counters from an aircraft company will bury The Company that Henry built.

Sincerely,

Ronald D. Stillabower
Dave says (August 10, 2008 at 1:30 pm):
you are right on a lot of fronts. The hiring of from boeing was a great thing . He has brought forward thinking to ford. Farley coming to ford had a lot to do with alan being the head of the company. He saved Boeing from disaster with changing their corporate thinking and I believe he is doing that at ford .
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