At the Frankfurt Auto show this week, organizers and automakers are outdoing each other to show that the industry has turned a corner. Clean diesel, zero emissions, and hybrid technology are on display in what organizers are calling “the leading international fair for sustainable mobility.” Ford led the way, launching its new ECOnetic range of ultra low co2 models to be available by the end of 2008. Ford ECOnetic will join Ford Flexifuel range to give customers another affordable low CO2 choice. Ford of Europe is a leader in Flexifuel technology, which uses re-generative energy sources produced from renewable biomass.
The first to be launched by the end of 2007 will be the new Ford Focus ECOnetic, which promises to deliver best-in-class CO2 emissions for conventional powertrain technology at 115g/km. The Ford ECOnetic will be extended in 2008 to include a sub-140 g/km CO2 Mondeo and a sub-100 g/km CO2 model in Ford’s all-new B-car model range. These cars will use a combination of the latest common-rail diesel powertrains together with
other features engineered to reduce CO2 emissions to the absolute minimum. Ford can read the market, and it’s clear that sustainability is on buyers’ minds. “We do know that more and more car buyers seek the lowest possible emissions as a key reason for purchase,” said John Fleming, Ford of Europe President and CEO.
The name “ECOnetic” evokes Ford Europe’s emphasis on “kinetic design” philosophy for both driving quality and emotional styling. Fleming wants customers to know that these ultra-low emissions models won’t sacrifice the dynamic driving qualities that people now demand.
“Whichever model our customers choose, Ford ECOnetic, Flexifuel, or, where available, LPG or CNG derivatives, can be assured of affordable, practical, low-CO2 technologies that will also retain our trademark qualities of excellent driving dynamics and dependability throughout the lifetime of the vehicle,” Fleming said.
A preview model for the Ford Mondeo ECOnetic is being shown at the 2007 Frankfurt Auto Show.