- The Ford Funkmaster Flex.
- The Ford Funkmaster Flex.
DJ Funkmaster Flex was on hand at the 2007 New York Auto Show to unveil the Funkmaster Flex Expedition, a tricked-out version of the Ford Expedition. Flex sees this as Ford’s effort to reach out to a younger market - that loves to customize.
Chip Foose of “Overhaulin’ ” fame could not agree more. His Foose F150 was the end result of a challenge Ford presented to him at last year’s SEMA convention in Las Vegas. “I’d customized the F150 at home that I use every day, but this one is a supercharger,” says Foose. His love of hot rods made it onto the F150. “My inspiration is the heart of hot rodding. Stance is #1, then wheels, tires, and graphics.”
Car lovers want their cars to reflect them. “It’s like the 1964 Mustang,” Flex says. “People loved the options. People are the same way now. When you put an air freshener in your car, you’re customizing it. The wheels and tires are the extravagant part of it, but people want their cars to reflect who they are.”
Both Flex and Foose see themselves as part of a growing customization culture. “Look, I’m just the messenger,” Flex says “I take inspiration from everything that’s going on, not just what I like.” Flex credits Ford President and CEO Alan Mulally for “getting it—[Ford] liked my vehicles and we knew we could work together.”
Foose also sees a future in collaborating with Ford, and has new inspiration: “I’d love to get my hands on the new Ford Flex!” Foose says. “I need to talk to J [Mays] about that….”
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