- The Ford Interceptor.
- The Giugiaro Mustang.
- The Volvo S40.
“Daddy, that’s James Bond’s car!” a little boy said when looking at the Aston Martin V8 Vantagea on display thjs week, in Detroit. Definitely not old enough to watch 007 throw back a martini or use a Walther PPK, this little boy however knows the car of choice for the fictitious British Secret Service agent.
There is much written about the power of children in influencing the purchase decisions within a family. And here at NAIAS this week kids are interested in pointing out savvy design details they admire to mum and dad.
Yesterday, children stared wide-eyed as the Interceptor roared into life on its platform. But once the noise had gone, mostly men, of various ages, lingered to stare at the powerful Mustang concept car.
The kids had moved on to the Mustang Shelbys. And not only small children, but also some teenage girls were very keen to get behind the wheel of the Red Cobra GT500 on display. But the largest under-ager crowd in this area formed around the Giugiaro Mustang. One inquisitive boy of eight asked his dad while pointing at the tiny cut-out Mustang horses on the grill of the car “how long did it take to do that?”.
Further into the auditorium a boy of about 10 was trying to show his dad something: “Watch this, it’s very cool”. The boy pointed to the power deployable running boards flipped neatly away as the car’s door shut on a Lincoln Navigator.
On the Volvo S40 and C30, children seemed very interested in pushing a button on the dash that released the navigation monitor, and more than one parent had to pull their young ones away from the “toy.”
The Airstream concept left a number of kids delighted and the digital lava lamp prompted one tot to mavel at the “round” TV.
So if automotive trend-spotters are interested in what going to please this little generation, they had best keep their ears open at the NAIAS this week.
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