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Ford Wins Heart String Award

Posted January 14, 2007 at 5:04 pm

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On the eve of this year’s NAIAS press week Road and traveler magazine announced its International Car of the Year (ICOTY) winners for the 2007 model year at a black-tie gala at the Detroit Marriott Renaissance Hotel.

This year Ford and JWT Detroit took on the outstanding achievement in reflecting the connection between the car and consumer in a television commercial. This award is also known as the Heartstrings Award.

Ford Mustang’s commercial “Father and Son” took top honors. Other finalists included Volvo’s “Rosi” commercial featuring a girl with a tale to tell.

Watch the click, from the awards ceremony to view the top three nominees who, in ICOTY’s opinion created the most emotionally compelling car commercial that ran on National TV in 2006.

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4 COMMENTS ABOUT Ford Wins Heart String Award Make a Comment

Maurice Race A. says (March 2, 2007 at 11:01 am):

GT 500 and Eleonor are the best.

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Tom says (January 29, 2007 at 8:06 pm):

My first car was a small lipstick red 1975 mustang hatchback 4 banger loved that little car Iv,e owned 7 mustangs over the years my last was a mint triple black loaded gt mustang convertible and I regretted getting rid of it 2 years ago, this commercial and my own mustang craze makes me want another one as soon as possible great advertising always helps sell cars or any product Thanks !!

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Jerry says (January 28, 2007 at 11:31 am):

I don't think another car maker could pull an ad like this off as well as Ford. With Ford's tie to the fabric of America, along with classic styling and the fact that they soley have kept the pony car alive I think the award is well deserved. Keep up the good work!

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steven says (January 22, 2007 at 7:58 pm):

you bet!

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