“The typical Lincoln Navigator owner is a check-every-box buyer,” says Raj Nair, executive director, Body-on-frame Vehicles. “If there’s an option, they want it. We set out to offer these demanding buyers more luxury, more features and a greater level of craftsmanship.”
The Navigator’s interior features a flowthrough center console that sweeps up into the rectangular “eyebrows” that frame the dash panel. The strong graphic presentation is echoed in the shape of the instrument bezels, a design inspired by popular rectangular fashion eyewear.
“Today’s luxury buyer isn’t satisfied with just leather seats and wood trim,” says Lau. “What modern luxury buyers are looking for – and what we delivered in Lincoln Navigator – are superior craftsmanship and exquisite details. Details such as bookmatched wood grain, soft white lighting and butter-soft leather are what make Lincoln Navigator truly luxurious.”
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