“This is a new way to enjoy luxury in America,” says Peter Horbury, executive director, Design, The Americas, for Ford Motor Company. Peter is standing in front of the Lincoln MKR Concept Car on the floor of the Detroit Auto Show.
Horbury is eager to return to Lincoln’s understated roots. “When Lincolns were at their best, they followed that path,” he says.
“The Lincoln driver wants to spend money and enjoy it, but not at the expense of other people or the environment,” he says. The MKR’s V-6 TwinForce engine has the power of a V8, but the consumption of a V6. This attention to the environment, along with recycled wood, mohair carpeting, and leather made through a chromium-free process will, Horbury says, be “the design DNA for Lincoln over the next few years.”
Horbury is pleased with the reaction so far. “It’s been astonishing. People have been saying ‘you just have to build that car!’”
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Been buying brand new Fords and or Lincolns since 1968, Montegos, Cyclone Spoiler, Marquee,Lincoln Town Cars, Taurus and the "fleet" I have now.
You build it and I will trade my Lexus GS in on it tomorrow!
The new design is perfection from stem to stern and cutting the wind wave too is sensational. Get the right platform and power to match the design and the line for orders will form and it should be a production sell out. Bravo for a great American Flagship on the horizon!
At sixteen my first car was a used 1972 Mark V. It took my 3 years to save for that car. It is still the car I had for the longer time. Since then I have dad 33 cars. At least a third has been the Mark line. However, Lincoln lst me to the Germans. Another third of my cars has been Audi. I tell you now Build this car as front or all wheel drive and you will have me back for at least the full run of this model!!!!!!!
I have been a Ford/Lincoln man since I was a child. You lost me when you lost contact with Henry and Etsel's mission. However, we your customers did not forget what FORD and LINCOLN are about to us. This MKR is a return to the elegant luxury and style Etsel began. I am only 47 years old. If you want my next 33 car purchase stop playing around. Get to know use (your customers) and build this car right!
Yours Truly,
Anthony Parisio